Creative Specialist – Retail Media
Job Description
The Creative Specialist develops and adapts visual advertising assets for retail media campaigns across digital displays, websites, mobile applications, email promotions, and in-store channels. The role translates campaign briefs into effective creative materials that communicate product benefits, reinforce brand identity, and meet advertiser and retailer requirements.
Responsibilities include preparing graphics, resizing artwork for different placements, checking specifications, incorporating feedback, and maintaining organized creative files. The specialist collaborates with designers, marketing managers, account teams, and media operations staff to meet deadlines and ensure accurate campaign delivery. The role also reviews creative quality, follows brand guidelines, and supports revisions or testing designed to improve engagement and campaign effectiveness.
