Personalised Ads Evaluator
Job Description
The Personalised Ads Evaluator is responsible for assessing the relevance, suitability, and effectiveness of advertisements displayed to users through personalised advertising systems. The position focuses on determining whether advertisements are appropriately matched to user interests, search activities, browsing context, and other permitted advertising relevance signals.
The evaluator will examine advertising placements across websites, mobile applications, search engines, and digital platforms to determine whether displayed advertisements are meaningful and appropriate for their intended audiences. The role involves reviewing advertisement content, evaluating contextual relevance, identifying misleading promotional materials, and assessing whether advertising recommendations align with established platform policies and quality requirements.
The successful candidate will contribute to improving AI-driven advertising personalisation systems by identifying weaknesses in advertisement targeting, content relevance, and promotional presentation.
Key Responsibilities:
Evaluate personalised advertisements displayed across digital platforms.
Assess the relevance of advertisements to search queries and content context.
Determine whether promotional materials appropriately match their intended audience.
Review advertising headlines, descriptions, images, and landing pages.
Identify misleading, deceptive, irrelevant, or poorly targeted advertisements.
Assess consistency between advertised products and landing page content.
Evaluate advertising placements against established quality guidelines.
Identify repetitive or inappropriate advertisement recommendations.
Provide structured feedback on advertisement relevance and quality.
Maintain accurate records of completed advertising evaluation assignments.
Qualifications and Requirements:
Bachelor’s degree in Marketing, Advertising, Communications, Business Administration, or a related field is preferred.
Experience in digital advertising, online marketing, or content evaluation.
Understanding of personalised advertising and digital marketing concepts.
Strong analytical and observational abilities.
Familiarity with search advertising and online promotional platforms.
Excellent attention to detail and professional judgement.
